External Client Change

04:39 External Client 0 Comments

For the External Client project I have decided to change to the HSI brief on the D&AD Awards. I feel this brief will refresh my modelling, rigging and animating skills and it will work stronger for my portfolio at the end of graduating. Especially since I want to progress into character animation.

Brief below:

Overview

The Animation Division at HSI London represents directors with a variety of styles. We have no set house style and look for work that is diverse and fresh; particularly styles that will work within the commercial and music industry. We work with directors who are animators and artists themselves, so the talent is inherent to each director, not just the team behind them.
The animation industry is becoming an ever expanding and popular platform for communication and entertainment, and we are excited to be evolving and expanding with it. Creatively this is one industry where there genuinely are no limits.

Sponsor

 

Considerations
The brief can be interpreted literally or non-literally. The character could be yourself or someone you identify with, or if you prefer, a completely fictional personality, or thing/creature.
Show your ability to animate a personality as opposed to just a character’s appearance. Observe carefully how personality is expressed and try to achieve the same effect with animation. Think about your character’s quirks, aspirations and dreams; its worst nightmare, political standpoint, dress-sense or lack of one, and so on; all the things that make us individual. Then make sure that every detail of your animation expresses that personality.
Don’t over think or over develop your character in terms of design; whilst aesthetic forms an important and engaging part of a character, the way in which personality is brought to life is just as important as making an audience ‘believe’ in that character as a living, breathing entity. It is therefore essential to have a well-prepared storyboard to ensure a good narrative structure for your animation (for example, to set the amount of scenes, shots
and also the composition).

Mandatory requirements

Your final outcome should consist of two main parts; the creation and subsequent animation of your character, submitted as follows:
• Creation: storyboards succinctly showing the process of how you created the character
• Animation: a finished piece (between 20 and 60 seconds)
Your character must be fully developed and the film should express his/her/its essential personality traits –behaviour, appearance and interacting with surroundings.
Explore new and innovative techniques as well as more traditional approaches. Ideally your outcome will demonstrate an aptitude for animation, the ability to bring personality to a static image, good design skills and the ability to answer this brief with an engaging and creative overall concept.